Project Management in Marketing - CIM Professional Diploma in Marketing (Unit 4) Level 6

Course Code: 3765

The Professional Diploma in Marketing is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind.

The content of the qualification has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself including elements ranging from channel management to communications, along with specialist areas like new product development.

Students will learn how to plan, implement and measure marketing activities at the operational level, and understand the impact of marketing decisions on other functions within the business.

The typical profiles of people who might take this qualification could include:

• Departmental managers
• Product/brand managers
• Marketing managers
• Account managers
• Marketing executives
• Business development managers

On completion of the full qualification (i.e. all four modules) you should be able to:

• Manage and utilise marketing research and information, plan activity and measure the results.
• Write a marketing plan at the operational level with the many elements that entails, as well as conduct a marketing audit and measure success.
• Understand marketing communications in depth and how all parts of the promotional mix - from brand to digital - work together.
• Effectively manage marketing activities, including project planning and control, and know how marketing integrates with other functions.

Course Content:

By the end of Module 4 of the Professional Diploma in Marketing you should be able to:

• Identify the organisations information needs, scope of research projects and resource capability to underpin the development of justified business cases, including risk assessment and mitigation strategies, to support marketing projects
• Using project management tools and techniques, design, develop and plan significant marketing programmes effectively, in terms of quality, resource and delivery
• Integrate a range of marketing tools and techniques to support the development and implementation of marketing projects
• Monitor and measure the outcomes of marketing projects through the end-to-end project process

You can choose to be assessed in one of two ways:

• 1. A standard examination
• 2. An assignment that brings together various elements of the syllabus and asks you to write a report based on various findings and recommendations within your own company.

Awarding Body:Chartered Institute of Marketing (CIM). Further information regarding all CIM qualifications, including this course, can be found at www.cim.co.uk.

Entry Requirements:

The CIM Professional Diploma in Marketing is similar in level to an Honours degree. Therefore, in order to be considered for entry to this course you will need to hold one of the following:
Bachelor or Masters degree (from a provider which is formally recognised by the appropriate official body and by the CIM)
CIM Certificate in Marketing/CIM Certificate in Marketing Management Practice/CIM Professional Certificate in Marketing/CAM Diploma in Marketing Communications
Edexcel (BTEC) Higher National Certificate/Diploma in any subject (UK only)
NVQ or SVQ Level 3 in Marketing (UK only)
NVQ or SVQ Level 4 in any other subject (UK only)
Any appropriate vocational qualification approved by CIM

Applicants with suitable work experience in a marketing management role will also be considered. Note: Entry level is dependent upon the currency and relevance of your qualifications and experience. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

Career Options:

Successful completion of the full Professional Diploma in Marketing qualification can lead to entry to the CIM Postgraduate Diploma in Marketing.

Course Starting: Thursday 13 Sep 2012 - Part Time - Tonbridge

Course Starting: Thursday 13 Sep 2012 - Part Time - Ashford